Local Greengrocer takes out Mushroom Excellence Award

Gold Coast greengrocers, Earthmarkets has been recognised for their outstanding commitment to mushroom retailing, winning an Australian Mushroom Growers 2011 Retailing Award of Excellence.

The award, one of three in each state, was evaluated on the stores mushroom quality, range, display and knowledge.

Measured through an independent “mystery shopping program” over a twelve month period the award was strongly contested by retailers ranging in size from small boutique operations through to large fruit and vegetable retailers.

Earthmarkets was congratulated by AMGA General Manager, Greg Seymour for their achievement.

“It is all about quality, freshness and expertise and the approach of Earthmarkets typifies a real commitment to customer services as this store excels in mushrooms.”

Mr Seymour said consumers not only love the great taste but are becoming more aware of the range of health benefits offered by mushrooms.

“The fact that mushrooms are low in kilojoules, with zero cholesterol and have a range of essential vitamins and minerals, make them a natural superfood that can be enjoyed by all the family.”

“Walk into the Earthmarkets stores and you cannot fail to be impressed by the range and quality of the mushrooms on display. They not only offer recipe brochures, competitions but also work hard to ensure their customers can take advantage of the health benefits of mushrooms. ”

Mr Seymour said retailers like Earthmarkets play a crucial role in keeping customers informed and this award helps recognise their knowledge and experience in promoting the mushroom message.